China overtook the United States as the largest market in terms of unit shipments in the third quarter of 2011, according to a new report from Strategy Analytics. The research firm said Wednesday that nearly 24 million smartphones were shipped in China in the quarter, as compared with just over 23 million units shipped in the U.S. during that period.
"Smartphone shipments grew 58 percent sequentially to reach a record 23.9 million units in China during Q3 2011," Strategy Analytics analyst Linda Sui said in a statement emailed to PCMag. "In contrast, smartphone shipments fell 7 percent sequentially to reach 23.3 million units in the United States. China has overtaken the United States for the first time to become the world's largest smartphone market by volume."
Nokia shipped 6.8 million smartphones to China in the third quarter, making it the market share leader in the country with 28.5 percent of all unit shipments. Samsung, which shipped 4.2 million smartphones, held the second spot with 17.6 percent market share, while all other vendors combined to ship 12.9 million units to make up 54 percent of the Chinese smartphone market in the quarter, according to Strategy Analytics.
"China is now at the forefront of the worldwide mobile computing boom," said Strategy Analytics executive director Neil Mawston. "China has become a large and growing smartphone market that no hardware vendor, component maker or content developer can afford to ignore."
In the U.S. market, HTC edged out Apple as the top shipper of smartphones in the quarter. HTC shipped 5.6 million units in the U.S. in the third quarter to capture 24.0 percent of the market, while Apple shipped 4.8 million of its iPhones for a 20.6 percent share of the market. Other smartphone makers combined to ship 12.9 million units, totaling 55.4 percent of the U.S. market in the quarter.
"China's rapid growth has been driven by an increasing availability of smartphones in retail channels, aggressive subsidizing by operators of high-end models like the Apple iPhone, and an emerging wave of low-cost Android models from local Chinese brands such as ZTE," said Strategy Analytics director Tom Kang.
But while China surpassed the U.S. in unit shipment volume for the first time, the U.S. remained the world's largest smartphone market in terms of revenue, the research firm noted.
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"Smartphone shipments grew 58 percent sequentially to reach a record 23.9 million units in China during Q3 2011," Strategy Analytics analyst Linda Sui said in a statement emailed to PCMag. "In contrast, smartphone shipments fell 7 percent sequentially to reach 23.3 million units in the United States. China has overtaken the United States for the first time to become the world's largest smartphone market by volume."
Nokia shipped 6.8 million smartphones to China in the third quarter, making it the market share leader in the country with 28.5 percent of all unit shipments. Samsung, which shipped 4.2 million smartphones, held the second spot with 17.6 percent market share, while all other vendors combined to ship 12.9 million units to make up 54 percent of the Chinese smartphone market in the quarter, according to Strategy Analytics.
"China is now at the forefront of the worldwide mobile computing boom," said Strategy Analytics executive director Neil Mawston. "China has become a large and growing smartphone market that no hardware vendor, component maker or content developer can afford to ignore."
In the U.S. market, HTC edged out Apple as the top shipper of smartphones in the quarter. HTC shipped 5.6 million units in the U.S. in the third quarter to capture 24.0 percent of the market, while Apple shipped 4.8 million of its iPhones for a 20.6 percent share of the market. Other smartphone makers combined to ship 12.9 million units, totaling 55.4 percent of the U.S. market in the quarter.
"China's rapid growth has been driven by an increasing availability of smartphones in retail channels, aggressive subsidizing by operators of high-end models like the Apple iPhone, and an emerging wave of low-cost Android models from local Chinese brands such as ZTE," said Strategy Analytics director Tom Kang.
But while China surpassed the U.S. in unit shipment volume for the first time, the U.S. remained the world's largest smartphone market in terms of revenue, the research firm noted.
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