Thursday, November 24, 2011

Android far away from Apple in apps revenue

While Android has almost caught up to iOS in the race for apps, Apple is still far ahead of Google when it comes to revenue generated by those apps. The numbers for this revelation come from Piper Jaffray analyst Gene Munster and suggests that Android users are conservative when it comes to shopping on the Android Market.
Android 2.4 Ice Cream Sandwich Android far away from Apple in apps revenue
The analysis shows that Android owners tend to shy away from purchasing commercial apps, at least in comparison to iPhone and iPad users who purchased about 12 times more paid apps per device. A substantial 13.5 percent of iOS customers purchase apps while only 1.3 percent of Android users even bother with non-free software on their devices.

So, how much revenue are we talking about? The Android market generated just under $350 million in gross revenue while Apple’s App Store raked in nearly $5 billion. It would appear that selling apps has turned out to be quite a lucrative enterprise, since both companies received 30% of those totals. 

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